Casino and betting content in six formats and four languages.
Everything below is written by me in EN, FR, ES or DE (German drafted by me, proofread by a native), fact-checked against dated regulator sources, and delivered as clean HTML or published straight to your WordPress. Prices in EUR, excl. VAT.
Casino & bookmaker reviews
A review of a casino I haven't registered at is fiction. I open an account, deposit, play, request a withdrawal and time the KYC. Then I write what happened — including the parts the T&Cs don't mention.
One limit, stated up front: from Malta I can't open accounts at most UK or Spanish casinos (UK sites want a UK address, Spanish ones a NIE and residency). Spanish operators I test through accounts I opened in Valencia; UK ones during my yearly visit home or through a former colleague who deposits and withdraws on my instructions.
- Licence check against the regulator's register, with date
- Bonus terms decoded: wagering, max bet, game weighting, expiry
- Payments tested: deposit, withdrawal time, fees, KYC friction
- Game library, providers, live casino, mobile UX
- Verdict with pros/cons an editor can defend
- Screenshots of the test (deposit, withdrawal, KYC)
- Rating-card data for your template (JSON or ACF fields)
Comparison & top-list pages
"Best casinos with Klarna", "casinos sin licencia española", "meilleurs bookmakers Belgique". The money pages. I build them around a ranking logic you can explain to a reader and to a quality rater — and I write the explanatory half so the page still ranks when the list changes.
- Competitor outline from the URLs you send
- Ranking criteria stated on the page, applied consistently
- Mini-reviews per operator from your offer list
- Topic blocks that answer the question behind the keyword
- Market-specific legal & responsible-gambling section
- Page in your template (ACF slots, shortcodes or plain HTML)
Informational guides
Is it legal? Are winnings taxed? How does a wagering requirement really work? Question-intent pages that earn the snippet, feed the money pages with links, and make the whole site look like it knows what it's talking about — because it does.
- Answer-first paragraph under every heading
- Each block maps to one real question (People Also Ask, forums, your support tickets)
- Law, tax and age rules cited to the regulator page, dated
- Worked examples with real numbers, not "for instance, a bonus"
- Source list with dates, for your own compliance file
Match previews & betting content
Pronostics, odds explainers, tournament and league-phase guides, bookmaker reviews. Nothing from memory: fixtures, line-ups, standings and odds are fetched the same day or pasted by you. Published the morning before kick-off, with a short recap after the match.
- Form, head-to-head, injuries, one real angle per match
- Odds from licensed bookmakers only, with the time they were taken
- Prediction + alternative market, clearly labelled as opinion
- Market-correct age (21+ in Belgium, 18+ elsewhere) and helplines
- Published WP post with 1200×630 match card
- Schedule tracker: what's live, what's due, which posts need a recap
Rewrites & page refreshes
The page ranked in 2022. Then the law changed, the bonus expired, the keyword density tool got carried away. I audit what's there, keep what works, cut the spam, add the 500–600 words of depth it's missing — without touching the headings that still bring traffic.
- Audit: facts gone stale, regulation changes, keyword over-use, thin blocks
- Gap analysis against the competitors you name
- Rewrite that preserves ranking headings, URLs and anchors
- New depth without repeating the main keyword
- Updated page live in WP (or diff + HTML)
- Before/after report per page: what changed and why
Adaptation FR · ES · DE
Not translation. Your English page becomes a Spanish, French or German page: the local regulator, the local payment methods, the local legal age, the local word for "free spins" — and the parts that don't apply get cut rather than rendered faithfully.
- Regulatory re-check for the target market (DGOJ / ANJ / CJH / GGL)
- Belgian-French vs France-French, chosen deliberately
- Operator and offer list swapped for what's actually licensed there
- Keyword research redone in the target language, not translated
- Page in the target language with meta and hreflang notes
- Glossary per client, so the next page sounds the same
In every order, at no extra line on the invoice
- ✓Outline for your approval before drafting
- ✓Fact-check against dated regulator sources
- ✓Meta title & description, FAQ schema (JSON-LD)
- ✓Internal links and anchors as briefed
- ✓Responsible-gambling block, correct for the market
- ✓One revision round (two on retainers); factual fixes free, forever
- ✓Full copyright transfer on payment, no byline
What I don't take on — so neither of us wastes an email
- —Spun, rewritten-by-tool or "lightly edited AI" content
- —Markets I can't read (Italian, Portuguese, Dutch, Finnish and others): I'll say so rather than fake it
- —Pages targeting minors, self-excluded players or "how to bypass" topics
- —Ranking guarantees. I write the page; Google ranks it
Not sure which format? Send the keyword.
I'll tell you what the SERP wants, what it'll cost, and when you'll have it — within one working day.