Five steps. Two of them are yours.
The same process for a single guide and for a sixteen-article retainer month. It exists so that the draft you receive is never a surprise — and so a page can be traced back to its sources a year later.
The brief
One email. No form, no onboarding call unless you want one. The brief is short because the research is mine — but a few things only you know, and they decide whether the page works.
Missing something? I'll ask once, in a single reply, not in a drip of questions over three days.
The outline
I read the SERP, your competitors, the regulator's current rules and whatever's changed in the market this quarter. Then you get a one-page plan: every heading, the single question each block answers, the first sentence of each answer, and a word budget.
This is the cheapest moment to change your mind. Move a block, kill a block, add an operator — a reply with "ok" or three bullet points is all I need. Nothing gets drafted until then.
Q: is this a real licence? · A-first: Sí — la emite la Anjouan Offshore Finance Authority…
Q: which one should I pick? · mini-review 120 w each
Q: what am I giving up? · comparison table
fixed block, ES market
The draft
Written in the target language from the first word — never drafted in English and translated. For reviews, this is also when I register, deposit, play and request the withdrawal, so the text describes a thing that happened rather than a thing the T&Cs promise.
Before it leaves my desk the draft gets a second read against a list I've built over ten years of writing: the tics that make text sound generated, the filler phrases, the paragraph that says nothing.
- ✓Every H2 opens with the sentence a reader could stop at
- ✓Primary keyword used like a human would, not like a tool counted
- ✓Numbers are real: this bonus, this wagering, this withdrawal time
- ✓No "in today's fast-paced world", no "it's worth noting", no triplets for rhythm
- ✓Belgian-French isn't France-French; German casino copy respects the €1 / 5-second rules
- ✓Anchors placed where a reader would actually click
The fact-check
A separate pass, on a different day, with a different hat on. Every claim that could be wrong gets traced to a source with a date — the regulator's register, the operator's current terms, the tax authority's page. Not a blog that quoted them in 2023.
You get the source list with the delivery. If a regulator changes the rule later, send me the page and I fix the fact for free, however old the article is.
Delivery & revisions
Either clean HTML in your template's classes, or the page published as a draft in your WordPress — ACF fields filled, RankMath meta set, schema in place, images placed. You review a page, not a document.
One revision round is included (two on retainers). Revisions mean changes of opinion; mistakes of fact are fixed free, forever. Most pages go live without a second round because the outline already settled the arguments.
- ✓Link to the draft page (or HTML file)
- ✓Meta title & description, FAQ / ItemList JSON-LD
- ✓Source list with dates
- ✓Test screenshots (reviews)
- ✓Internal links placed, anchors listed
- ✓Tracker row updated: live / due / needs refresh
Same steps, less ceremony.
After the first month I know your template, your offer list and your voice. The brief becomes a row in a shared tracker, the outline becomes a two-line note unless the page is unusual, and the turnaround drops to 72 hours.
Step one is ten minutes of your time.
Market, keyword, competitors, deadline. I'll take it from there and come back with an outline.